Browse Items (3873 total)

This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart…

This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of…

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern…

Markets abound in media–but a media theory of markets is still emerging. Anthropology offers media archaeologies of markets, and the sociology of markets and finance unravels how contemporary financial markets have witnessed a media technological…

From premodern societies onward, humans have constructed and produced images of ideal masculinity to define the roles available for boys to grow into and images for adult men to imitate. The figure of Alexander the Great has fascinated people both…

This is a study in oral poetic composition. It examines how oral poets compose their recitations. Specifically, it is a study of the recitations of 17 separate master poets from the Island of Rote recorded over a period of 50 years. Each of these…

Invading species are a factor for the ecology and health of an ecosystem, which is getting
more and more important. There exist cases where non-indigenous species have had a
negative impact on the native ecosystem, as well as economic…

This is an open access book. The book focuses mainly on the surgical technique, OR setup, equipments and devices necessary in minimally invasive surgery (MIS). It serves as a compendium of endolaparoscopic surgical procedures. It is an official…

Mastitis, an inflammation of the mammary glands, is the most costly disease in dairy farming, mainly caused by a broad range of bacteria categorized into contagious and environmental bacteria. This book is a concise summary of mastitis in dairy…

n this thesis we adapt fundamental parts of the Graph Minors series of Robertson and Seymour for the study of matching minors and investigate a connection to the study of directed graphs. We develope matching theoretic to established results of graph…